Bloomberg QuickTake: The electric vehicle pickup truck war has arrived — a look at the contenders

Even before Tesla revealed the Cybertruck, other companies — both brand-new startups and long-established automakers — had already announced plans for electric pickup trucks of their own.

That’s why the upcoming explosion in electric pickup trucks is going to be extremely fascinating to watch. Not just in terms of new technology but in the way the coming of electric trucks may or may not disrupt this vitally important market.

The players in this potentially lucrative market aren’t just the traditional, deep-pocketed automakers, mind you: there’s a batch of well-funded startups going head-to-head in the coming fight.

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