How the solar energy market is competing with international industry giants

The solar energy market has come a long way from co-op funded community awareness to now having blockbuster advertising portfolios. […]


The solar energy market has come a long way from co-op funded community awareness to now having blockbuster advertising portfolios.

A Huffington Post article reports that Yingli Solar; a Chinese solar energy company is the first to be a major sponsor of the 2014 World Cup in Brazil–competing with top level American industry giants like Budweiser, McDonalds and Johnson & Johnson.

Sustainability has taken a front seat in Brazil, with only two of the 12 stadiums with large solar installations capable of producing enough power to offset roughly 1,150 tons of carbon dioxide each year–the stadiums will continue to power almost 900 homes in Brazil for the next 25 years.

In this video, a reporter at Climate Desk shares his experience when he visited Yingli’s corporate headquarters in Baoding, China’s self-proclaimed renewable energy capital.

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