BayWa r.e. adds new COO and CRO amid expansion of U.S. distribution network to meet growing demand

California — BayWa r.e. is expanding its executive team following the acquisition of Beacon Solar, the former solar distribution division of roofing distributor Beacon, to continue expanding its U.S. distribution network to meet growing demand.

BayWa r.e. promoted Jodi White to chief executive officer and added Charles (Chuck) Ellis as chief operating officer and Harry Payne as chief revenue officer.

“BayWa r.e.’s U.S. distribution business passed an inflection point in 2021 and has entered a new stage of scale and complexity,” said Soifer. “Bringing in experienced executive leadership into our already-amazing team gives us a stronger foundation to manage our continued growth and will help ensure we continue providing customers with the products and services they need to manage their businesses effectively.”

“With the acquisition of Beacon Solar, we increased our market share and added new talent, resources and product lines,” said White. “Chuck’s and Harry’s leadership will keep the organization aligned and focused on customer experience as we continually improve delivery quality and continue our expansion.”


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