Major US automakers have been saying for years that the future is electric. Yet, at the moment, their electric car offerings are meager.
But the electric future got a huge boost this month.
Ford Motor Company, the second-largest US automaker, announced it plans to create a battery-powered version of its most popular offering, the F-Series, an iconic line of pickup trucks.
“Here’s what’s going to happen next to future-proof that global juggernaut of commercial vehicles: We’re going to be electrifying the F-Series, both battery-electric and hybrid,” Jim Farley, Ford president of global markets, told analysts, according to the Detroit News.
This is huge. Pickup trucks are a cultural shibboleth in the United States — a staple of American farms, construction sites, and country music videos.