Public electric vehicle charging deployments are encouraging Plug-in adoption, finds new research

According to a new report from Navigant, although the business model is in question, analyses indicate public charger deployments are positively affecting PEV adoption.

Navigant Consulting, Inc. is a specialized, global professional services firm that helps clients take control of their future. Navigant’s professionals apply deep industry knowledge, substantive technical expertise, and an enterprising approach to help clients build, manage and/or protect their business interests. With a focus on markets and clients facing transformational change and significant regulatory or legal pressures, the firm primarily serves clients in the healthcare, energy, and financial services industries. Across a range of advisory, consulting, outsourcing, and technology/analytics services, Navigant’s practitioners bring sharp insight that pinpoints opportunities and delivers powerful results.

Colorado — A new report from Navigant Research analyzes the relationship between public charger deployment and plug-in EV (PEV) demand, providing an overview of upcoming industry innovations and ways industry stakeholders can speed the PEV industry development cycle.

EV markets have grown considerably since 2010, thanks to government policies and advances in battery technology. However, purchase subsidy programs in major markets are beginning to phase out, and PEV ownership largely remains an option for select consumer groups rather than the mass market due to an insufficient public charging solution.

The EV industry is striving to deploy sufficient public charging options, but an initial sustainable development business model is doubtful, due to low utilization among early EV adopters, making private investment difficult.

“This finding is encouraging for PEV market stakeholders, and should be considered when designing policies to speed PEV adoption,” says Scott Shepard, senior research analyst at Navigant Research. “There are many ways to support public charging, and a growing collection of solutions are emerging on behalf of steady progress, with technology standards and innovative approaches using communication protocols and energy storage technologies.”

To propel deployment of public charging, Navigant Research recommends stakeholders use subsidies to shape and standardize public charger deployment.

They should encourage interoperability and flexibility, and clarify a role for the electricity transmission and distribution (T&D) sector. Additionally, opening additional revenue streams for charge point operators can aid in market advancement.

The report, Leveraging Charging Infrastructure to Accelerate EV Sales, the report analyzes the relationship between public charger deployment and PEV demand. It also assesses current industry challenges and issues with existing market support policies as well as industry practices.

Derick Lila
Derick is a Clark University graduate—and Fulbright alumni with a Master's Degree in Environmental Science, and Policy. He has over a decade of solar industry research, marketing, and content strategy experience.

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