South Korea — On April 5, Qcells revealed its new brand logo and a new brand platform that consists of core values, mission and slogan.
Long recognized as a prominent global solar panel manufacturer, Qcells makes a significant leap into becoming a complete clean energy solutions provider.
The company says unveiling a new brand identity is part of its effort to expand business through solar cells & modules and energy storage systems to solar power plants and energy distribution.
That the new brand identity reflects both its vision as a clean energy provider, and the roadmap to business diversification.
The logo’s color gradation shift from green to blue visualizes Qcells’ fundamental approach to generate clean energy that stems from the nature to provide humanity in the most conscious manner possible.
It consists of multiple different-sized rectangular shapes, forming a grid pattern to symbolize the company’s expanding value chain in varying business sectors.