Shell goes green as it rebrands UK household power supplier

LONDON (Reuters) – Just over a year after buying First Utility, Royal Dutch Shell has rebranded the British household energy supplier and is switching all its customers to renewable electricity as the oil and gas giant seeks to expand its low-carbon business.

The move by the Anglo-Dutch company poses a challenge for Britain’s long-standing retail power suppliers whose profit margins have come under growing pressure due to intense competition and the regulator’s price cap.

First Utility, which has around 710,000 energy customers, has been rebranded as Shell Energy and joins a handful of energy brands such as Bulb and Octopus Energy that offer all customers 100 percent renewable electricity.


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