Tesla has begun accepting orders for the lower-priced version, with delivery in two to four weeks. It said the base Model 3 would have a range of 220 miles before needing a charge and would come with a different interior than pricier versions of the car.
The new offering is a milestone for Tesla, whose chief executive, Elon Musk, has long promised a $35,000 model. But the company has struggled to reduce costs enough to be able to sell such a car.
“This has been something we’ve been working toward since the beginning of the company,” Mr. Musk said in a conference call with reporters. “It has been insanely difficult.”
The automaker also began selling a Model 3 version with a range of 240 miles and a starting price of $37,000. Previously, the cheapest Model 3 sold for about $43,000 before tax incentives.