Musk noted that the Tesla pickup truck would have a starting price of $49,000 at most, though he pointed out that the company is looking to offer the vehicle at “well under” $50,000. “You should be able to buy a really great truck for $49k or less,” Musk said.

At a starting price of $49,000 maximum, the Tesla pickup truck will undercut the Rivian R1T, an all-electric truck that has been critically-acclaimed since its unveiling last year.

Compared to the Tesla truck, the R1T will carry a significant premium, starting at $69,000. That said, it should be noted that the Rivian R1T is entering the market as a luxury adventure pickup truck, which could also suggest that the Silicon Valley-based electric car maker is going for another demographic with the Tesla Truck.

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