It’s up to you which among these platforms will likely be a marketing paradise for your solar business. (Archive)

Each social media platform has a different approach as to how content is displayed and how people interact with each other.

This has an effect on the demographics of each social media platform. Hence, the top social medias for Marketing will depend on your target audience and the goal of your campaign.

We will go through the main social media platforms together and give an overview of what each of them has to offer when it comes to marketing.

Let’s start with the current biggest platform–Facebook. Facebook is a gold mine when it comes to marketing as they store terabytes upon terabytes of data about their users.

Facebook is best used when trying to target a very specific audience with specific parameters such as interests, demographics or location. Setting running viral campaigns, Facebook is all about pin point targeting (or retargeting).

As a side note, Facebook has many more users in the older age demographic than most of the other social media platforms.

Now Instagram. Instagram is one of the most powerful platforms in terms of generating a huge amount of organic impressions towards your services/products.

It is one of the easiest platforms to grow organically–one can generate (with no exaggerations) over a million weekly impressions spending 0$.

It is one of the top platforms for “Influencer Marketing”. Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.

Reaching out to influencers is as easy as sending out a direct message to them. As long as you know which influencers will work best with your target audience your ROI will be as high as ever.

The overall age demographic for Instagram is younger than on Facebook but it is by far the best platform to use in sending huge amounts of traffic to your page. A nice way to combine Facebook and Instagram is to set up retargeting ads on Facebook to retarget the traffic driven by Instagram, towards your website.

Youtube can help your online marketing. Youtube is a tricky platform to master but once you have, you gain access to evergreen traffic to your website.

What do we mean by Evergreen?

Well, it means that it doesn’t matter when you post your video–the amount of new traffic to it stays constant and doesn’t decrease with time, such as with Facebook (unless you are running an ad) or Instagram.

For example, if we were to post on Instagram, roughly 80% of the traffic that post will ever generate comes in the first 24–48h. This is not the case on YouTube. The key to Youtube is to shoot high-quality content and master the workings on Google AdSpend.

Finally, let’s talk about Medium.

This platform is less known than the previous platforms mentioned but it is just as important when it comes to generating lasting, targeted and organic traffic to your website.

On Medium, people have the opportunity to write blog posts and articles. What’s amazing about Medium is its evergreen properties.

You only need one very high-quality article on there for it to generate huge amounts of traffic to your website for months. Medium has far superior quality traffic than all of the other social media networks mentioned above.

It’s up to you which among these platforms, and many others not mentioned, will likely be a marketing paradise for your solar business. Just remember that it is not just the social media site that you have to check, but the compatibility it has for your solar business.

Derick Lila
Derick is a Clark University graduate—and Fulbright alumni with a Master's Degree in Environmental Science, and Policy. He has over a decade of solar industry research, marketing, and content strategy experience.

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