OAKLAND, Calif., | April 16, 2015 — The future looks bright for American families, with 81 percent of parents surveyed planning to live in a solar-powered home, according to a recent survey of U.S. parents commissioned by Sungevity, a leading global provider of solar services.

The majority (67%) also want solar to be the world’s primary energy source when their children grow up, and nearly all (95%) feel it’s their responsibility to teach their children about alternative energy sources in order to create a better environment for future generations.

“It’s energizing to learn that so many parents mirror our own commitment to a solar-powered future for our children,” said Andrew Birch, CEO, Sungevity. “We are dedicated to leading this conversation with families around the world so they can truly understand the benefit that comes from harnessing solar energy as a means to a more sustainable tomorrow.”

With families prioritizing alternative energy choices, Sungevity launched a new brand marketing campaign, “See Solar Differently,” that invokes the public’s desire to educate the next generation on how to achieve a more sustainable environment. Through child-like sketches and imagery, the campaign portrays the potential the sun has to power our lives in a cleaner and more affordable way.

A multi-media campaign created in partnership with CatapultWorks, “See Solar Differently” is comprised of DRTV and radio advertising which can be seen throughout California as well as in Boston, Hartford/New Haven, Long Island and Albuquerque. They’re also taking it on the road with the “Brilliance Brigade,” a fleet of education vehicles teaching kids and their parents about solar energy with fun gifts and solar-powered games. The brigade will be traveling to more than 200 locations including sporting events, select Lowe’s stores, and other community celebrations throughout the country.

Derick Lila
Derick is a Clark University graduate—and Fulbright alumni with a Master's Degree in Environmental Science, and Policy. He has over a decade of solar industry research, marketing, and content strategy experience.

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