ANDOVER, Mass. — Schneider Electric launched of a new brand campaign in North America to showcase the business and societal value of sustainability and efficiency.
The brand campaign executes on the company’s newly launched global brand strategy, Life Is On, which aims to clearly articulate how the company helps customers around the world transform the way they access and consume energy.
Through the Life Is On campaign, Schneider Electric will humanize and bring to life one of the largest industrial brands in the world. It will put the spotlight on the company’s customers, showcasing their ability to make an impact on their organizations, communities and society. It will highlight new technologies that enable distributed and connected energy that will redefine the way we live.
The Life Is On strategy builds on four brand attributes that characterize Schneider Electric:
– Connectivity: Schneider Electric creates the interconnection of IT and OT (Operational Technology) to produce actionable information for better business results.
– Sustainability: Schneider Electric helps sustain customer resources, reduce CO2 emissions, and better manage and ensure more livable environments.
– Efficiency: Schneider Electric helps customers achieve better energy and process efficiency in their cities, businesses, plants, buildings and homes, with solutions that are simpler to use.
– Reliability & Safety: Schneider Electric builds and delivers safe, reliable products and solutions — from the simplest of switches to complex operational ecosystems.
The North American marketing and branding campaign will showcase Schneider Electric customer and technology stories through viral videos, print and online advertising, email, corporate website, and event marketing and other out-of-home placements designed to help customers rethink the value of sustainability and efficiency.
As an integrated marketing campaign, Life is On represents one of the largest marketing investments Schneider Electric has made in the North American region. The focus on North America underscores the opportunity Schneider Electric sees in the region, the company’s largest market.
“As the global specialist in energy management and automation, we uniquely understand the transformative power access to clean and reliable energy has in improving lives,” said Chris Leong, Chief Marketing Officer, Schneider Electric. “We are excited to launch this campaign to demonstrate the business value of being more connected, efficient and sustainable and the positive impact that can have on our larger society. Our North American brand-to-business campaign is crucial to unveiling this vision and our new brand to the world.”
About Schneider Electric
Schneider Electric is the global specialist in energy management and automation. With revenues of 30 billion US dollars in FY2014, our 170,000 employees serve customers in over 100 countries, helping them to manage their energy and process in ways that are safe, reliable, efficient and sustainable. From the simplest of switches to complex operational systems, our technology, software and services improve the way our customers manage and automate their operations. Our connected technologies will reshape industries, transform cities and enrich lives.