Tesla’s solar roof tiles are designed to look like normal roof tiles when installed on a house, while doubling as solar panels to generate power. The company first unveiled the solar tiles in 2016 and has been tinkering with them ever since.

In 2019, Tesla introduced version 3.0 of the Solar Roof. The product, as advertised, promises many advantages for owners that choose to utilize it for their residential energy needs.

What Happened?

Since it was announced, Tesla has been accepting paid deposits from those interested in placing orders for the product, but now things are changing.

The company is now canceling paid deposits, of $1,000 each, for some customers and advising them, through emails, that their homes are not located within Tesla’s service areas.

The email

The email reads: Upon further review, your home is not located within our currently planned service territory. The driving distance from our closest warehouse would make it difficult for us to provide you the high-quality service that our customers deserve. For this reason, we will not be able to proceed with your project.

Tesla goes on to say it will provide a refund of requested deposits within 7-10 business days.

The Reaction

Electrek reports that some reservation holders are obviously very disappointed that it took the company three years to figure out that they will not proceed with the order.

One reservation holder says he finds it “unacceptable” for Tesla to operate like that.

Derick Lila
Derick is a Clark University graduate—and Fulbright alumni with a Master's Degree in Environmental Science, and Policy. He has over a decade of solar industry research, marketing, and content strategy experience.

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