Archive /Photo courtesy of Stefano Paltera/U.S. Department of Energy Solar Decathlon

A University of Alberta environmental sociologist says it’ll likely take more than money to motivate homeowners to install solar panels despite a rebate program.

In Alberta, homeowners have been incentivized to install solar panels on their homes through solar rebates.

In the first year of Energy Efficiency Alberta’s residential and commercial solar rebate program, 512 projects (485 residences and 27 commercial and non-profit entities), totaling 4.8 megawatts of installed capacity, have already been installed.

But an environmental sociologist with the University of Alberta recently published an analysis of a survey looking at the “determinants of technology adoption intention” and believes making solar panels more visible in the public sphere could have a significant impact on the acceleration of solar adoption.

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