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California — Enphase announced the acquisition of SolarLeadFactory LLC.

SolarLeadFactory was founded in 2012 and provides leads to solar installers. The company joins Enphase with the objective of substantially increasing lead volumes and conversion rates to help drive down customer acquisition costs for installers.

For Enphase, this acquisition adds lead generation capabilities to its toolset. Enphase says it’ll continue to focus on integrating these tools into the digital platform so that its entire network of installers can realize maximum efficiencies in selling to homeowners.

“For the past two years, we have executed on our installer digital platform strategy with the acquisitions of Sofdesk for solar design software, DIN’s solar business for proposal and permitting services, 365 Pronto for O&M platform software, and now SolarLeadFactory for high-quality lead generation,” said Badri Kothandaraman, president and CEO of Enphase Energy.

“I’m extremely excited about the ways that Enphase can help us reduce the installer’s customer acquisition costs, which are high in the U.S.,” said Clayton Cornell, CEO of SolarLeadFactory.

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