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  • Says the program is only available to its highest-performing residential solar installers.
  • Program installers will be first in Panasonic's network to gain access to new products and rebates.
  • Installers gain exclusive access to leads, cooperative marketing funds, and an Installer Portal.

New Jersey — Panasonic announced the addition of an Elite tier to its Residential Solar Installer Program to recognize and reward standout installers with best-in-class benefits.

This exclusive tier is only available to the highest-performing Panasonic residential solar installers who have established successful, longstanding partnerships between their businesses and Panasonic. This new addition introduces the third level of the program, building on existing Authorized and Premium installer categories.

Panasonic Elite Installers will be the first in Panasonic’s network to gain access to new products and rebates while enjoying preferred access to product availability and the best pricing. These installers will also retain their Premium Installer benefits, including exclusive access to leads generated from Panasonic’s website, cooperative marketing funds and a robust Installer Portal, which is designed to help them grow their business.

“As solar energy gains momentum in the U.S., knowledgeable and skilled installers are more critical for customers and vital to our business than ever. As trusted advisors, they are responsible for providing customers with the best recommendations for effective and reliable solar solutions on the market,” said Mukesh Sethi, group manager, Panasonic Life Solutions Company of America. “The new Elite tier of the Panasonic Residential Solar Installer Program is our way of saying Thank You to those installers who consistently exceed Panasonic’s high standard of excellence.”

Since its U.S. launch in 2016, the Panasonic Solar Installer Program has grown to include 51 Premium Installers and 176 Authorized Installers.

“We are excited to introduce this new tier to our top-achieving Premium Installers in the Panasonic Residential Solar Installer Program,” said Yessica Castillo, National Marketing Manager, Panasonic Life Solutions Company of America. “These installers have shown they are committed to providing the best solutions to homeowners together with Panasonic, and we want to thank them for their business, loyalty and trust.”

Derick Lila
Derick is a Clark University graduate—and Fulbright alumni with a Master's Degree in Environmental Science, and Policy. He has over a decade of solar industry research, marketing, and content strategy experience.

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