U.S. installers plan to absorb extra cost from Trump tariff

EnergySage and NABCEP released a survey report that captures key observations about the U.S. solar industry from local, regional and national solar installers.

Among this year’s central findings: installer confidence continues to climb nationwide with nearly half of respondents stating they are more confident in the solar industry now than in prior years.

The survey found that that demand for solar-plus-storage is surging – Nearly one in three solar shoppers are also interested in a home battery, according to respondents. Close rates for customers who receive quotes for solar-plus-storage are nearly 50 percent in some markets.

Installers say they plan to absorb solar tariff – The recently announced 30 percent tariff on imported solar cells and panels by the Trump administration may have less of an impact on residential solar than initially expected. Two-thirds of solar installers say they plan to absorb some or all of the cost of the tariff, rather than pass those costs along to the consumer.

Customer acquisition remains difficult – 37 percent of respondents stated that customer acquisition was harder in 2017 as compared to 2016, and that confusion created by competitors is still their number one challenge. Additionally, installers are prioritizing growth in market share over margins.

Nearly 590 residential and commercial installers across the country participated in the survey, which was fielded and authored by EnergySage in partnership with the North American Board of Certified Energy Practitioners (NABCEP).


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