Sentinel Solar Welcomes New General Manager, Expects further growth in 2016

“The opportunity to join Sentinel Solar as part of an innovative team is very exciting. The company’s dedication to product excellence and customer satisfaction has made it establish itself as the benchmark in the Canadian solar industry”


Concord, Ontario, May 19, 2016 /pvbuzz media/ — Sentinel Solar, a leading Canadian owned and operated distribution company, providing solar energy products and solutions for power generation and storage throughout North America, today announced that Goetz Milcke has joined the company as General Manager.

In his new role, Goetz will work closely with Sentinel’s President, Adam Webb and the company’s Chief Financial Officer, Mike Cannon, to expand the existing grid-tied and off-grid solar distribution business, to further grow the project business through utilization of application and /or product specific sales channels and to launch new power storage solutions. He will also be responsible for overseeing the day to day activities and processes of the company; that is now considered a new benchmark for the industry.

“We are very excited to welcome Goetz Milcke to the Sentinel Solar team,” said Adam Webb, President at Sentinel Solar in his Concord, Ontario Office. “Goetz’ extensive expertise and leadership, combined with his outstanding record of management success and strong team building knowledge, makes him the ideal choice for our company.”



In this photo is pictured Mr. Goetz Milcke, at Sentinel Solar's Concord distribution warehouse in Ontario, Canada. Photo Credit: Sentinel Solar Marketing Dept. Photo taken on May 17th, 2016.
In this photo is pictured Mr. Goetz Milcke, at Sentinel Solar’s Concord distribution warehouse in Ontario, Canada. Photo Credit: Sentinel Solar Marketing Dept. Photo taken on May 17th, 2016.

Speaking about his new role, Goetz said, “The opportunity to join Sentinel Solar as part of an innovative team is very exciting. The company’s dedication to product excellence and customer satisfaction has established Sentinel as the benchmark in the Canadian solar industry and I am thrilled to work with the team in guiding the company on its path to continued growth.”

Goetz is a successful strategic leader, with diverse cross functional management skills and a proven track record of value creation and cooperate performance improvement.

He brings more than 20 years of experience in small, medium and large size manufacturing organizations in electric/electronic, glass, print, automotive and aerospace industries at locations in Germany, China, Canada and USA; to the solar energy business.

Goetz’ leadership career combines general, operating and corporate financial planning with management responsibilities in start-up, turnaround and business growth organizations. His diverse and cross functional management skills include accounting and controlling, supply chain, manufacturing, human resources, IT, sales and marketing management.

Sentinel Solar has established itself as the benchmark in the Canadian solar industry. The company’s dedication to product excellence and customer satisfaction is what sets them apart from all others. Over 20 years’ experience in Canada’s solar industry, delivering top-quality products and constant innovation is what makes Sentinel Solar the reliable choice as your system provider.

Headquartered in Concord, Ontario and an office opened in March of 2016 in Calgary, Alberta, Canada; Sentinel Solar provides innovative solutions at competitive prices for roof, ground and architectural solar installations.

Sentinel Solar offers design and engineering solutions to fit all your unique solar project needs. Sentinel also manufacture the popular Sentry Trackers with dual axis tracking solution, ensuring the maximum return for your solar investment.

Sentinel Solar is also proud to introduce the Aquion Batteries to Canada, for residential and commercial grid-tied or off-grid energy storage applications. These clean and sustainable saltwater batteries made of environmentally benign materials are designed for solar applications and therefore outlive and outperform traditional batteries.

Aquion Energy’s saltwater batteries are the first and only in the world to be Cradle to Cradle Certified™, an esteemed quality mark for products made from sustainable materials and manufacturing processes.. These full-cycle batteries contain no heavy metals or toxic chemicals and are non-flammable and non-explosive, making them the cleanest and safest batteries for your home or business.

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